When John Almond opened the doors of Auto Executives fourteen years ago, trusted friends told him he was dreaming the impossible dream. For one thing, he had almost no money. For another, even more challenging, he was too honest and too kind.

The hood ornament on his “dream” auto sales business was value. He promised himself that in his business, people would get better than they expected for the money they spent. In time, according to his wife Brenda, John became known as “The Value Man” by clients and competitors alike.

What shaped John’s values and made Auto Executives the business it is today?

John’s father, overseas fighting in World War II, and fearing he would probably lose his life there, wrote a letter to John’s sister. John was yet to be born. That letter, as John describes it, was scribbled from, and filled with, the warmth, love and passion of a father’s heart. His father had hoped it would encourage and inspire his daughter. It did. But it also, touched the heart of a son he didn’t know he’d have. John’s father did return from WWII, but at age 37 he passed away. John was only one year old.

Reading that letter over and over again, John says it changed his life. It taught him the importance of a balanced life--healthy in mind, body and spirit. It stressed that honesty and kindness will work best even when it seems it won’t work at all. Above all, it pointed to living a life that would make the name Almond mean only good things.

Today, with that kind of head and heart behind it, Auto Executives deserves the description: a different kind of car-buying experience. They said it couldn’t be done. But John’s dad was right and so was John to think that it could be done.

If you are a client of this company, regardless of the sales consultant who helped you, you’ve already experienced the orchard of value that has grown up from the seed a father’s letter planted in a son’s heart.

We believe that successful people can go out there and shop for a car and do it well. But perhaps there is a more profitable way for you to spend your time. We are a team of people committed to doing that work for you: finding exactly the car you need at the best price possible. That’s why we are here